I designed Alex Hormozi’s studio to embody the unique persona and level of performance that he’s known for. The studio balances grit and polish: a largely black and dark gray palette sharpened with crisp contrasts of light, smooth curvatures of material, and gradient fall-offs that create depth without slipping into “black box” territory. Leading lines of light and carefully considered surfaces give the set its dynamic, commanding look, while ensuring clarity and versatility across formats. The result is a content environment that feels unmistakably Alex: strong, high-performing, and built to capture attention at scale.