LoveSac hosted a one-day holiday photo experience at its Flatiron store in New York City, inviting shoppers to gather, take photos and experience the brand’s comfort firsthand. Working with VaynerMedia, I designed a warm, elevated holiday set inspired by the feeling of a classic, richly layered home library. A custom-built wood backdrop, vintage books in our holiday prep color palette, traditional greenery, wrapped gifts and curated holiday decor created an immersive setting around a LoveSac sofa, transforming the showroom into a cozy seasonal destination, and lasting memory.

Agency: VaynerMedia
Photographer: Tyler Babin