LoveSac hosted a one-day holiday photo experience at its Flatiron store in New York City, inviting shoppers to gather, take photos and experience the brand’s comfort firsthand. Working with the VaynerMedia team, I designed a warm, elevated holiday photo set inspired by the feeling of a classic, sort of old-money, richly layered home library at Christmas time. A custom-built wood backdrop, vintage books in our Ralph Lauren-esque holiday color palette, traditional swags of greenery, wrapped presents, and curated holiday decor created an immersive setting around a LoveSac sofa, transforming the showroom into a cozy seasonal destination, and a lasting memory connected to the brand for all who joined.

Agency: VaynerMedia
Photographer: Tyler Babin