Production design for a software product launch campaign. The space we had to work with was a blank corporate office, that I reimagined as a branded environment built largely around the company’s signature blue.

The set was designed as a flexible system that could shift between five variations, each representing a different target customer persona. Through controlled changes to styling, props, and layout, the space adapted to each audience while maintaining a cohesive visual identity across the campaign.

In addition to set design, I directed wardrobe styling to ensure talent felt integrated into the environment and visually aligned with the brand and given personas.

Photography by Nick Kelly